Analogue products

The F200, F200L, F200LR, F12, F12L, F12LR, F24, F400LT in the communication zones ‘Streets and Squares’, ‘Railway Stations’ and ‘POI/POS’ benefit from a clear price table with five price points:

2026

2027

Weekly prices remain unchanged
Flexible display periods of 7, 14, 21 days or more, with fixed weekly prices. The weekly price can be multiplied by the display period.

Pricing factors
The following factors are taken into account when setting prices for analogue advertising space:

• Contacts as per SPR+

• Size

• Lighting

• Area

• Alignment (front-to-back, parallel)

• Quality of contact (e.g. waiting areas, passageways)

Price categories
APG|SGA has divided the analogue advertising space inventory for the F200, F12 and F24 formats in the communication spaces of streets, squares and railway stations into the following five price categories:

2026

2027

This format, used in public spaces such as streets and squares, is particularly well-suited to local businesses as well as cultural and event campaigns.
Mobility F4

City F4

Seasonal prices apply to swimming pools in accordance with the price list:

A long-term discount is offered on seasonal bookings.
Indoor swimming pool: Season duration 1 year

Prices in CHF, inclusive of VAT

Prices in CHF, inclusive of VAT

Prices in CHF, inclusive of VAT

The booking recommendation serves as a guide to how many ad spaces need to be booked within the same campaign to ensure that the advertising has a certain impact and reaches a sufficient number of people.
Example: Lucerne Transport Authority (vbl)
Lucerne is one of the Big10 cities. If you wish to achieve a high (Large) impact in Lucerne, we recommend booking 16 advertising spaces with vbl. If you have a portrait-format advert, this would mean 16 x F200T spaces with vbl.