Discounts and terms and conditions
Take advantage of our discounts.
The various ordering options allow you to optimise your purchase in terms of both quality and price. You can find an overview of the different types of discount available on our products here. With the exception of the online discount (APG|SGA easy), these discounts cannot be combined.
You have the opportunity to benefit from an annual turnover discount or a group discount. The amount of the discount is calculated on the basis of the total net turnover generated with APG|SGA in the previous year across the advertising spaces:
Streets and squares
Railway stations
POI/POS
Mountains
Airports
Means of transport
mobile
An agreement may also be concluded on the basis of the budget allocated for the current year.
The JURA grant is awarded for campaigns lasting a maximum of 10 weeks. Exceptions: MegaPoster, F4, Comprehensive transport schemes and individual transport operators (such as ZVV, VBZ, BLT and BVB)
Advertising budget in CHF, net
The KSR is granted for homogeneous, product-specific campaigns with a maximum duration of 10 weeks, provided that the campaign reaches a certain gross value in CHF. The KSR applies in the following communication areas:
Streets and squares
Railway stations
POI/POS
Mountains (digital)
Airports
Means of transport
mobile
Excluding: MegaPoster, F4, Comprehensive transport services and individual transport operators (such as ZVV, VBZ, BLT and BVB)
*Guidelines and Regulations Concerning Adviser Commissions
The Last-Minute Discount (LMR) rewards those who book at short notice. Both traditional and, more recently, digital campaigns benefit from 20% discount from 5 weeks before Campaign launch.
Applies to campaigns with a maximum duration of 28 days. The LMR applies to the following communication channels:
Streets and squares
Railway stations
POI/POS
Mountains (digital)
Airports
Means of transport
Mobile
Exceptions: MegaPosters, F4, outdoor formats operated by ZVV Verkehrsbetriebe, and certain other companies (such as VBZ, BLT and BVB)
Plan and book your outdoor advertising online and benefit from 10 per cent Online discount.
Excluding agency bookings.
For political campaigns lasting up to 10 weeks, we offer a flat-rate 25% off and a 5% agency commission.
Exceptions: MegaPoster, F4, special promotions and individual companies (such as ZVV Verkehrsbetriebe, VBZ, BLT and BVB).
Political outdoor advertising
Non-profit organizations with ZEWO label receive a 50% discount on all bookings. This discount applies to campaigns lasting up to 10 weeks.
Exclusions: MegaPosters, F4, FullWrap, special promotions. Some transport operators (VBZ, BLT, BVB) offer a 30% discount.
You have the opportunity to benefit from various discount tiers.
List price in CHF (gross)
Discount based on the number of weeks booked
Applies to the following formats: F12, F12L, F12LR, F12T, F200, F200L, F200LR, F200T, F24, F4C, F4M, RailPoster, RailPosterMidi
Our prices are as follows:
Gross price quoted
– Discount (KSR, last-minute, JURA/corporate discount)
= Net
– Advisory Commission (BK)
+ Services
= Net/net
+ VAT
= Invoice amount
Advisory Commission (BK)
Agencies receive a 5% commission on the net price (see Guidelines and Regulations concerning Advisory Commissions).