Life happens outdoors. This is where people encounter brands and messages. And this is precisely where outdoor advertising really comes into its own.
Outdoor advertising delivers rapid visibility and impressive reach of up to 82.2%*. Even in the digital age, it ensures maximum visibility in everyday life and is therefore a key driver of effective advertising strategies.
*Source: MACH Strategy All-in-One 2025
People favour providers and brands that they see time and again in their everyday lives. Outdoor advertising makes brands and companies familiar and keeps them in the public eye – entirely automatically. It creates strong recall, promotes brand recognition and embeds messages firmly in people’s minds.
Find out more best of the Poster Performance Index (PPI).
Advertisers reach their target audiences with outdoor advertising at the right time and in the right place – on their way to work, out shopping or on their way home. Digital formats, in particular, offer data-driven and flexible campaigns.
Outdoor advertising is perceived as part of the public space. It is unobtrusive, high-quality and closely integrated into people’s daily lives. 66.3%* find advertising on billboards appealing.
*Source: Marketagent 2025
Credibility is built through the advertising environment. As a brand-safe, physical medium, outdoor advertising benefits particularly strongly from this effect. Those who advertise in public spaces come across as well-established, credible, reputable and competent.