Best of Poster Performance Index (PPI) 2020–2025
Be inspired by effective poster campaigns.
Here you will find the top 10 of the last five years of poster advertising research. All campaigns that are tested in the PPI are characterized by an OoHM advertising pressure of at least 2000 GRP and have been visible in the five largest urban areas in Switzerland for at least 7 days (
PPI 2025
).
Sort by industry or by one of the survey criteria (recall, brand recognition, appeal of the campaign) and immerse yourself into the world of successful poster campaigns.
Top 10 campaigns of "all"
2019—2025 (in randomized order)
Survey criterion: Recall
2019—2025 (in randomized order)
Survey criterion: Recall
Renault Suisse SA Megane eTech (2022)
AO Automobile Opel Mokka-e (2021)
Nestlé Mövenpick Alpine Spirit (2021)
Coop Genossenschaft TschTsch (1) (2021)
Sunrise GmbH Connect (2021)
SWICA Gesundheitsorganisation Weil Gesundheit alles ist (2) (2021)
Coop Genossenschaft Let it snow (2) - Sammelspass (2021)
CSS Kranken-Versicherung AG Hallo Leben (2021)
Aproz (M) Valais (2025)
