Best of Poster Performance Index (PPI) 2020–2025
Be inspired by effective poster campaigns.
Here you will find the top 10 of the last five years of poster advertising research. All campaigns that are tested in the PPI are characterized by an OoHM advertising pressure of at least 2000 GRP and have been visible in the five largest urban areas in Switzerland for at least 7 days (
PPI 2026
).
Sort by industry or by one of the survey criteria (recall, brand recognition, appeal of the campaign) and immerse yourself into the world of successful poster campaigns.
2020—2025 (in randomized order)
Survey criterion: Recall
Renault Suisse SA Megane eTech (2022)
Coop Genossenschaft TschTsch (1) (2021)
Bank-now AG Gut aufgestellt (4) (2024)
Burger King RaKlette (2025)
AMAG - VW Sondermodelle United (2024)
Ford Motor Company Kuga (2024)
TCS Touring Club Schweiz Reiseschutz / ETI (2024)
DER Touristik Suisse AG Kuoni 2020 (2020)
MWG McDonald's Schweiz Werbe-Genossenschaft Winterkampagne (2025)