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It’s so simple

This guide takes you step by step through our smart planning and booking tool APG|SGA easy and explains how you can easily plan and book outdoor advertising online.

APG|SGA easy is the smart online planning and booking tool from APG|SGA.

  • simple and efficient: With APG|SGA easy you can book outdoor advertising online at any time (24/7).

  • no prior knowledge required

  • as easy as booking a flight

  • unique in Switzerland

  • The tool is constantly being expanded with further analogue and digital products.
    Which products can currently be booked online?

You can plan and book the following products online using APG|SGA easy:

  • Individual poster panels: F4, F12, F12L/LR, F200, F200L/LR, F24

  • Poster networks: F4, F12, F200

  • Public transport interior formats: HangingDisplay, HangingDisplay with dispenser, RailPoster, RailPosterMidi

  • Digital networks: ePanel, eBoard, screens, TMS (TrafficMediaScreen)

You can request to book the following products in the product finder using the email form:

  • Annual spaces, of which 50% individual poster panels: F200, F200L/LR, F12, F12L/LR, F24

Product-Finder

Auf unserem Planungs- und Buchungstool APGISGA easy kommen laufend neue Produkte hinzu, die Sie online buchen können. Abonnieren Sie unseren Newsletter damit Sie nichts verpassen: 

Link: Startseite > Newsletter
 

‘Calculate a recommendation’
We will recommend specific advertising spaces for your campaign (automatic)

  • You want outdoor advertising booking that’s as easy as booking a flight

  • You would like to be guided through the planning and booking tool step by step

  • You want the system to calculate the best possible proposal based on your advertising goals

  • You decide whether the system should only factor analogue advertising panels or digital screens (if available at the destination) into the calculation

  • You can advertise at one or more locations at the same time

‘Select specific advertising spaces’
Select the poster and/or screen formats that match your criteria (manual).

  • You are putting your advertising spaces together yourself on the basis of extra features

  • You decide for yourself which analogue and digital advertising spaces best fulfil your advertising goals

  • You want to advertise at one or more locations in Switzerland

  • You only intend to book a single advertising space and you know the exact location (town/city, street, panel ID)

The following case studies may also help you to choose the type of booking.

Example 1 – small business offering tyre and car services
You are a small company based in the Bern region and offer tyre and car services, and you would like to gain new customers for your winter tyre-changing service. Your business is on busy Hauptstrasse, where APG|SGA operates several F200 and F12 poster spaces. You heard from a colleague that you can get individual poster sites for a week or two at a very good rate. You now want to boost your business quickly and want to use the poster site right in front of your business for your advertising. In this case the booking form ‘Select specific advertising spaces’ is the right one for you. Start your booking and follow the instructions in the booking tool. With this booking form, you can plan and book everything from very small local advertising campaigns (one or more advertising spaces) to regional and national advertising campaigns with analogue and digital advertising spaces. The best thing? You can put together your own advertising campaign. Exactly the way you want it.

Example 2 – SME offering fiduciary services
Your fiduciary services business is centrally located in a community with 12,000 inhabitants. To get more consultancy work in private pensions, you would like to book posters and perhaps screens as well for your advertising in the centre, roughly up to the municipal boundary, for a week or two. That means you don’t want to consider individual or specific poster sites as such, rather you want good coverage with a number of advertising spaces within your community or within a certain area. In this case the best booking form is ‘Calculate a recommendation’. Get started and just follow the instructions. Once you’ve entered your advertising location, you can easily use the interactive map to reduce or enlarge the radius you want the system to include in its calculation. Why not give it a go, you can’t go wrong! It’s as easy as booking a flight.

Example 3 – fashion retailer with branches throughout Switzerland
You are in charge of marketing for a fashion retailer with branches in various locations throughout Switzerland. To boost sales in your five branches in western Switzerland, you want to complement your online advertising measures with additional poster advertising for two weeks and – if possible – with short commercials on screens. First of all: you can achieve your advertising goals with both booking forms. The only question is how much time you can or want to invest in putting together your advertising campaign. If you’re short on time and want to get a very quick result or recommendation, then the booking form ‘Calculate a recommendation’ is just what you need. Do you have enough time to put together all the analogue and digital advertising spaces at the various locations yourself? Then go to ‘Select specific advertising spaces’.

Example 4 – cultural organisation
You are a cultural organisation and would like to advertise your event with outdoor advertising, among others. Here, too, you might wonder how much time you can or want to invest in putting together the advertising spaces. Do you have very specific advertising spaces in mind, perhaps ones you have often walked past and thought that they would make a great fit? Then ‘Select specific advertising spaces’ is right for you. Do you want to publicise your event throughout the town or in an entire region? And is broader coverage more important to you than particular quality features of the individual advertising spaces? Then ‘Calculate a recommendation’ is the right option for you.
 

‘Reach the general public’
Here the system searches for advertising spaces with as wide a distribution as possible within the selected area so you can reach your audience.

‘Target specific groups’
Here the system searches for advertising spaces within the selected radius or multiple possible addresses you enter so you can reach your audience.
 

You have two options for entering your target area:

  • Enter localities: using the locality name the system searches for suitable advertising spaces in the entire locality.

  • Enter addresses: here you also have the option of drawing a radius. In this case the system only searches for suitable advertising spaces within the radius you specify.

Outdoor advertising doesn’t have to be expensive! You can get a F4 poster format for one week starting at just CHF 44.00.

‘We require this information by law and under contract’ – what does this mean?

Depending on the advertising content – alcohol, adult themes, politics, religion, tobacco, etc. – and location, certain advertising spaces cannot be booked.

‘Select a fixed date’
Here you select a fixed period in the calendar and the system will search for possible advertising spaces for this period.

‘Select a flexible date’
Here you select your preferred period in the calendar and the system will search for bookable advertising spaces for this period. If the system doesn’t find enough available advertising spaces during this period, or none at all, it will suggest other spaces as alternatives, e.g. a week before or after.
 

‘Analogue advertising media’
This means posters, HangingDisplay, etc. – physical advertising materials, in other words.

‘Digital advertising media’
This means digital screens, ePanels, etc. – electronic advertising materials, in other words.

Option «Ja, ich benötige Hilfe oder teilweise Hilfe»

  • When you book you will be asked whether we can help you with the creation and production of your advertising materials (analogue posters, digital ads).

  • Once you’ve booked, our design and production service will support you with everything related to the creation and production of your analogue poster or digital ads.

Discount vouchers or Swiss franc vouchers, which are offered for a certain period in different amounts (e.g. for a sale). You can enter a voucher code at the end of your booking, before payment.

Which payment types does APG|SGA easy accept?

You can use the following payment types:

  • Prepayment

  • On account

  • Mastercard

  • Visa

  • PostFinance

  • Post E-Finance

You can find detailed information in our general terms and conditions. 

Our privacy policy is based on the Swiss Data Protection Act. You can find detailed information on our privacy policy.

If you have any questions about the planning and booking tool APGISGA easy or the planning and booking of your campaign, our consultants will be happy to help.

T +41 58 220 77 77
F +41 58 220 70 97
Email: servicedesk@apgsga.ch 

Office hours: 
Mon – Fri 8:00 am – 12 noon/1:00 – 5:00 pm

  • Home
  • Book outdoor advertising
  • Plan and book

    • Benefit from an attractive 40% summer discount!

    Watch tutorial and book now

    APG|SGA easy

    Benefit from 10% online discount now!

    Excl. agency bookings.

    APG|SGA easy

    With APG|SGA easy, you can plan and book individual posters, entire poster networks, digital networks, and public transport advertising interior formats. You will find an overview of the formats that can be booked online in the manual . 

    Everything is possible, from small, selective campaigns to nationwide billposting. You determine the locations, time and budget yourself. For poster printing and spot production, we can recommend a suitable production partner on request once your booking is complete.

    Details of the current summer promotion with 40% discount

    • Campaign period: week 25 - 33 (19.06. - 20.08.2023)
    • Campaign duration: minimum 7 days
    • Formats: All formats available on APG|SGA easy
    • Attention: The discount is not cumulative. F4, Elevator ePanels and ZVV formats are excluded from the promotion.

     

    If you have any questions, please see the «Tips and tricks» box or call our ServiceDesk.

    Book surfaces cleverly with APG|SGA easy

    Tips and tricks for the smart use of your budget and the handling of APG|SGA easy.

     

     

    The guide takes you through the clever planning and booking tool APGISGA easy step by step and explains how you can easily plan and book outdoor advertising online.

    Guide

    Use the tutorial as an aid. Marco, owner of a furniture store, shows step by step how he easily books outdoor advertising with APG|SGA easy to attract potential customers.

    Tutorial

     

    Please register in our system before you compose a campaign. Otherwise, the selected surfaces will be completely removed from your shopping cart in the checkout. To do so, click on Login in the upper right corner and then on Registration in the login window. Your data is safe with us and will not be shared with third parties or used for other purposes.

    myAPG

     

     

    You are rather spontaneous? Then combine the 10% online discount and book your Out of Home campaign only five weeks before the campaign starts. This way you benefit from an additional 20% last minute discount.

    Discounts and conditions

     

    Book advertising spaces around an event, occasion, or festival. This allows you to reach the streams of visitors on their way to the concert, an exhibition or town festival and gain free and easy additional contacts that will see your advertising message.

     

    With «Flex», you book digital outdoor advertising entirely according to your needs and receive your individual solution for every budget. The flexible booking options can also be booked online via APG|SGA easy.

    Next level DOOH

     

    How would you like to set up your advertising campaign?

    Empfehlung berechnen lassen

    Let us work out the best options

    We will recommend the right advertising space for your campaign.

    None

    Choose specific advertising spaces

    Choose the poster and/or screen formats that match your criteria.

    Empfehlung berechnen lassen

    Re-book past campaigns

    Edit and book a previously online booked campaign again.

    Important note for new customers!
    Please register first in our system before composing a campaign. Otherwise the selected spaces will be completely removed from your shopping cart at checkout. To do so, click on Login in the upper right corner and on Registration in the login window. Your data are safe with us and will not be given to third parties or used for other purposes.
     

    ServiceDesk
    If you have any questions, please contact our customer service employees.

    T +41 58 220 77 77
    F +41 58 220 70 97
    servicedesk@apgsga.ch


    Office hours

    Monday – Friday
    8 am – 12 midday
    1 pm – 5 pm

    FAQ's

    APG|SGA easy Short video

    Poster printing calculator

    Guide to APG|SGA easy