‘Calculate a recommendation’
We will recommend specific advertising spaces for your campaign (automatic)
You want outdoor advertising booking that’s as easy as booking a flight
You would like to be guided through the planning and booking tool step by step
You want the system to calculate the best possible proposal based on your advertising goals
You decide whether the system should only factor analogue advertising panels or digital screens (if available at the destination) into the calculation
You can advertise at one or more locations at the same time
‘Select specific advertising spaces’
Select the poster and/or screen formats that match your criteria (manual).
You are putting your advertising spaces together yourself on the basis of extra features
You decide for yourself which analogue and digital advertising spaces best fulfil your advertising goals
You want to advertise at one or more locations in Switzerland
You only intend to book a single advertising space and you know the exact location (town/city, street, panel ID)
The following case studies may also help you to choose the type of booking.
Example 1 – small business offering tyre and car services
You are a small company based in the Bern region and offer tyre and car services, and you would like to gain new customers for your winter tyre-changing service. Your business is on busy Hauptstrasse, where APG|SGA operates several F200 and F12 poster spaces. You heard from a colleague that you can get individual poster sites for a week or two at a very good rate. You now want to boost your business quickly and want to use the poster site right in front of your business for your advertising. In this case the booking form ‘Select specific advertising spaces’ is the right one for you. Start your booking and follow the instructions in the booking tool. With this booking form, you can plan and book everything from very small local advertising campaigns (one or more advertising spaces) to regional and national advertising campaigns with analogue and digital advertising spaces. The best thing? You can put together your own advertising campaign. Exactly the way you want it.
Example 2 – SME offering fiduciary services
Your fiduciary services business is centrally located in a community with 12,000 inhabitants. To get more consultancy work in private pensions, you would like to book posters and perhaps screens as well for your advertising in the centre, roughly up to the municipal boundary, for a week or two. That means you don’t want to consider individual or specific poster sites as such, rather you want good coverage with a number of advertising spaces within your community or within a certain area. In this case the best booking form is ‘Calculate a recommendation’. Get started and just follow the instructions. Once you’ve entered your advertising location, you can easily use the interactive map to reduce or enlarge the radius you want the system to include in its calculation. Why not give it a go, you can’t go wrong! It’s as easy as booking a flight.
Example 3 – fashion retailer with branches throughout Switzerland
You are in charge of marketing for a fashion retailer with branches in various locations throughout Switzerland. To boost sales in your five branches in western Switzerland, you want to complement your online advertising measures with additional poster advertising for two weeks and – if possible – with short commercials on screens. First of all: you can achieve your advertising goals with both booking forms. The only question is how much time you can or want to invest in putting together your advertising campaign. If you’re short on time and want to get a very quick result or recommendation, then the booking form ‘Calculate a recommendation’ is just what you need. Do you have enough time to put together all the analogue and digital advertising spaces at the various locations yourself? Then go to ‘Select specific advertising spaces’.
Example 4 – cultural organisation
You are a cultural organisation and would like to advertise your event with outdoor advertising, among others. Here, too, you might wonder how much time you can or want to invest in putting together the advertising spaces. Do you have very specific advertising spaces in mind, perhaps ones you have often walked past and thought that they would make a great fit? Then ‘Select specific advertising spaces’ is right for you. Do you want to publicise your event throughout the town or in an entire region? And is broader coverage more important to you than particular quality features of the individual advertising spaces? Then ‘Calculate a recommendation’ is the right option for you.
Example 5 – advertising and media agency
You are an advertiser or media planner and want to plan and book outdoor advertising for your customers online. Here you can choose the booking form based on your customer’s requirements (or your own). If you or your customer only wants to select poster sites with special quality features (e.g. frontal orientation), you can do this with ‘Select specific advertising spaces’. Here you can choose your advertising space based on a wide variety of quality features (e.g. frontal orientation). Even if you only want to book a single advertising space for your customer, you’re in the right place. You only need to know the location, the street or the panel ID. If manually selecting a specific area based on quality characteristics isn’t important to you or your customer, you can use ‘Calculate a recommendation’ to get to your panel selection or advertising campaign as quickly as possible.