Nurture – The Startup Support Program

APG|SGA is a partner in JCDecaux's international support program for startups in Switzerland. With targeted mentoring and comprehensive consulting in Out of Home solutions, young companies are further developed and made successful thanks to visibility in the public space.

A good idea can quickly turn into a promising company. Nowadays, it is important to stand out and make products or services known – because: Awareness influences the intention to buy and thus increases sales. 50,000 new companies were entered in the Swiss Commercial Register in 2020, which was 5% more than in the previous year*. With outdoor advertising from APG|SGA, you can achieve the attention you need to really get going with your products and your brand.

Nurture gives young, innovative companies a helping hand. The program includes consulting and support in the field of marketing and outdoor advertising. With data insights, we are able to put together customized outdoor advertising offers for your company. Whether you are aiming for high-reach or target-group-driven campaigns – you receive everything from a single source and are accompanied and supported by APG|SGA experts.

*Source: Avenir Suisse, 28.07.2021

The advantages of Nurture

1. Our market research

From our data pool of implemented campaigns and research tools such as SPR+ (Swiss Poster Research Plus), we can elicit relevant data, such as information on people frequencies. This is indispensable for potential analyses.


2. Out of Home mentoring

We determine your needs, advise you comprehensively on planning and creation, and support you in the implementation of outdoor advertising campaigns. We make our knowledge available and work together with you to develop customized Out of Home solutions.


3. APG|SGA support

APG|SGA significantly increases the advertising output. Or to put it another way: for every Swiss franc you invest in «Nurture» outdoor advertising with APG|SGA, we add one Swiss franc, thus doubling the budget.


4. International network

The «Nurture» program was created by JCDecaux – the world's No. 1 in outdoor advertising. This allows us to draw on an international network, know-how and experience, which we can use for your startup.

Why Out of Home?

Outdoor advertising has many benefits for your business. Learn more about the top 10 reasons for Out of Home Media.

Why Out of Home

The first startup

«Through the combination of Digital Out of Home, mobile advertising and the sampling campaign, we were able to increase our brand awareness and distribute over 4,000 bluu wash strip samples to passers-by.» 

Marko Vidmar & Roman Stämpfli

Co-founders bluu

Learn more here



Are you interested and would like a personal consultation?
Lina Belinska is very happy to be at your disposal.




«I am delighted to lead innovative startups to success with comprehensive consulting through to successful and individually assembled Out of Home media solutions.»

Lina Belinska
Head of «Nurture» Programme and
Sales Management Airport Advertising & International

Phone +41 58 220 70 61

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