APG|SGA has a focus on the
environment and sustainability.

The aim of APG|SGA is to create sustainable value for its partners, customers, shareholders and employees. Focused consideration of environmental, social and economic issues is key to the long-term success of the company. Our enthusiastic commitment to the environment and sustainability is anchored in the APG|SGA mission statement. 

Enthusiasm, partnership, entrepreneurship, integrity, transparency and sustainability are the six values that APG|SGA has enshrined in its code of conduct and which it embodies in its day-to-day work. The sustainability strategy is aligned with company’s mission statement, as well as the guidelines of the Global Reporting Initiative (GRI) and the UN’s Sustainable Development Goals. APG|SGA AG has been reporting on its commitment to environmental protection for 20 years. In 2018 we expanded our reporting to reflect our overall concept of corporate responsibility. 




Sustainability Report 2022


“We are responsible for what we do, but also for what we don’t do.” 
(Voltaire, French writer, 1694-1778)

Corporate responsibility – a concept that future-focus companies anchor in their company strategies. In all its areas of activity, APG|SGA AG is committed to living up to its corporate responsibility.

Responsibility to our employees

“Our employees are the foundation of our success.” That’s one of our guiding beliefs, and it represents a bond that has seen us through good times and bad. APG|SGA AG offers an attractive and advanced wage scale along with modern working conditions and workplaces in an exciting industry. As a training company we help ensure that the economy will still be able to rely on skilled specialists in the future.    

Responsibility to our environment

With energy-saving advertising panels in domestic and international locations, and one of Switzerland’s largest natural gas-powered vehicle fleets, we live by the motto of “caring for the environment” every day. We place and arrange advertising in public spaces with care – for the benefit of all. Our contributions to the public sector and private partners also help to ensure that.

Responsibility to our business partners and investors

APG|SGA favours long-term, robust partnerships over short-term profit maximisation. For our stakeholders at home and around the globe, we represent reliability, continuity and quality. 

Transparency and measurability of out of home media

As the number one in outdoor advertising, APG|SGA AG is committed to advancing out of home media for the benefit of all. Example one: the online mapping tool InterMediaMap has offered advertisers a visual experience of their campaigns since 2008. Example two: APG|SGA AG works with independent Swiss research institute SPR+ to make outdoor advertising measurable and transparent.

We use the following guidelines to help our employees reach our sustainability goals

  • A code of conduct outlines how our mission statement translates into our day-to-day work.

  • Anti-bribery and corruption guidelines set out how we act with integrity in our day-to-day work. In addition, all our employees are required to complete an online test each year to refresh their knowledge of these guidelines.

  • The international CDP rating for APG|SGA is currently A-.



APG|SGA is committed to the sustainable procurement of resources. It also sets production standards that are both environmentally and socially responsible. As a result of this, along with the gradual expansion of its digital business, it began making its electrical advertising media more ecologically sustainable as early as 2012. 

APG|SGA now covers the entire energy requirements of its illuminated advertising (as well as its commercial properties and electric vehicles) with electricity that is ecologically produced using Swiss hydropower. The renewable energy it consumes has been awarded the highest quality “naturemade star” label and meets environmental standards that protect the climate and promote biodiversity.

APG|SGA digital advertising panels feature a label that helps draw attention to this certification. APG|SGA has therefore reached another milestone in environmental management and the achievement of its ambitious multi-year target of net-zero emissions by 2035.


For more detailed information about energy consumption at APG|SGA and other actions relating to its commitment to environmental protection, please refer to its latest Sustainability Report.

Important links:



Andres Trautmann
Head of Sustainability
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