Successful outdoor advertising with APG|SGA.
Poster advertising and digital out of home campaigns for local, regional and national campaigns.
Plan and book outdoor advertising
Use APG|SGA easy to put together your out of home campaign. Local. Regional. National.
10% online discount now!160,000 advertising spaces − digital and analogue
The largest range of Swiss out of home spaces is right here. Analogue. Digital. Effective.
Discover Product FinderOut of home: always where the people are
Outdoor advertising is the medium of a mobile society. Always where it’s needed.
Ten reasons to opt for OOHRent advertising space and profit
Sustainable revenue options for property owners, transport companies and public authorities.
Find out moreProgrammatic Advertising
Use programmatic screens for outdoor advertising − up to 500 customisable screens for a local, targeted campaign.
How it works.aymo mobile targeting
Place ads on smartphones precisely where your target audience is.
Find out how.APG|SGA News

Delivery of digital Out of Home campaigns at APG|SGA successfully verified by PwC
APG|SGA, market leader in digital and analogue Out of Home Media, was subject to an audit by independent auditors PwC (PricewaterhouseCoopers)...

Poster of the Month – the winners have been confirmed
The winners of the public competition Poster of the Month have been determined. These are the motifs that received the most votes and thus...

APG|SGA General Meeting 2023: shareholders approve all motions by a clear majority – dividend payment of CHF 11 per share
At the APG|SGA General Meeting on 27 April 2023 in Geneva, the shareholders in attendance approved all the Board of Directors’ motions by a...

20th APG|SGA sustainability report: positive overall result for 2022 and multi-year targets on track
APG|SGA has been transparently and comprehensively reporting on its annual sustainability developments for twenty years. Its Sustainability...

Poster of the Month – the winners have been confirmed
The selection is complete, and the new Poster of the Month has been confirmed. After a thrilling head-to-head, these are the winning posters.

APG|SGA strengthens its Airport Advertising division
APG|SGA is further expanding its analogue and digital range at Zurich Airport and is therefore strengthening its Airport...

APG|SGA nimmt in Ascona neue Screens mit interaktivem Stadtinformationssystem in Betrieb
Die APG|SGA hat das Exklusivrecht für drei neue doppelseitige Screens an Top-Lagen in Ascona erhalten. Diese kombinieren interaktive...

Vermarktungszusammenarbeit: Ringier Advertising integriert die eBoards von APG|SGA in ihr crossmediales Angebot
Die APG|SGA und Ringier Advertising kooperieren ab sofort in der Vermarktung ausgewählter DOOH-Bewegtbildformate. Ringier Advertising erhält...

New exhibition in the APG|SGA ePoster Gallery: Seeing red
Traffic light red, crimson, cherry red or flame red: the APG|SGA ePoster Gallery that opened today showcases posters featuring the colour red. A...

Letter to Shareholders / Annual Report 2022
Significant increase in operational performance.
Portfolio successfully developed in areas of digitalization, data and programmatics.
...

A new era for digital advertising at Zurich Airport
In collaboration with Zurich Airport, APG|SGA is expanding the digital and programmatic range at the airport even further. Airside, 44...

Swiss Out of Home Award: expert jury announced – call for entries opens in March 2023
The AWS is looking forward to receiving numerous submissions in six categories for the newly created Swiss Out of Home Awards, which will be...

APG|SGA increases its focus on corporate responsibility and appoints new Head of Sustainability
APG|SGA is increasing its focus on sustainability and corporate responsibility by creating an additional role for this. Andres Trautmann is its...

We wish you happy holidays!
For a good purpose
Instead of Christmas presents, APG|SGA supports charitable organizations as part...

Hallenstadion Zurich extends its partnership with APG|SGA – plans for a new digital moving image service
The long-term extension of the successful partnership between Hallenstadion Zurich and APG|SGA has been agreed upon. The vast existing space for...

Global CDP ranking: APG|SGA rated A- for responsible, climate-friendly commitment
APG|SGA demonstrates its continuous commitment to sustainability and has adopted an ambitious carbon reduction strategy. APG|SGA has been rated...

APG|SGA: CFO Beat Hermann is leaving the company at the end of 2023
The CFO of APG|SGA AG has decided to leave the company at the end of next year after over 10 years’ service. Beat Hermann wants to focus on a...

Growth is pre-programmed for TREE GUM
The startup TREE GUM has the mission to launch a plastic-free, 100% natural, sustainable, and Swiss-made chewing gum. With programmatic...

New exhibition in the APG|SGA ePoster Gallery: hot drinks in advertising
So will it be an espresso, Earl Grey or hot chocolate? The APG|SGA ePoster Gallery that opened today showcases posters for comforting hot...

APG|SGA vermarktet neues MegaPoster an exklusiver Lage am Paradeplatz in Zürich
Der Paradeplatz an der Bahnhofstrasse liegt an einer der teuersten Lagen mitten in der Stadt Zürich und ist ein Synonym für Banken,...

Schindler und APG|SGA spannen zusammen: Neues Angebot mit 150 Screens in Hotelaufzügen im Schweizer Alpenraum
Im Rahmen einer Ausschreibung hat die APG|SGA den exklusiven Zuschlag als Partnerin für das «Schindler Media Network» in der Schweiz erhalten....

Claudia Fischbacher appointed new Head of HR and Member of the APG|SGA Management Board
As of 1 January 2023, APG|SGA is expanding its Management Board and has appointed Claudia Fischbacher as its new Head of HR. She will succeed...

APG|SGA will introduce a new price and conditions model as of 1st January 2023
APG|SGA will introduce a modern and market-oriented pricing system as of 1st January 2023. In the area of analog advertising space, the price...

WOOHW! – a new joint award and event for the out of home advertising sector
The creative competition WOOHW! is being launched under the patronage of AWS, Switzerland’s out of home media association. This new national...

New virtual exhibition in the APG|SGA ePoster Gallery: spotlight on dance posters
Three times a year, the APG|SGA ePoster Gallery brings the charm of vintage posters to life by telling the stories behind poster art from the...

Digital advertising at Zurich Airport is now even more attractive – 10 new XXL eBoards in Arrival 1
APG|SGA is adding 10 premium locations to its digital portfolio at Zurich Airport to coincide with the peak summer holiday season. For the first...

The mountain is calling – advertising for the best
With numerous gold medals at the Olympic Games and many World Cup victories, the Swiss Ski nation had an impressive season. More than ever,...

Mobile advertising specifically for SMEs: APG|SGA adds two new products to its aymo portfolio
APG|SGA is expanding its mobile targeting solutions with aymo GeoTarget and aymo AudienceTarget. These two products meet the specific...

APG|SGA Sustainability Report 2021 paints a positive picture
The APG|SGA Sustainability Report 2021 contains detailed information on the status of measures and targets and presents the year’s developments...

APG|SGA General Meeting: shareholders approve all motions by a clear majority – dividend payment of CHF 11 per share
At the APG|SGA AG General Meeting on April 28, 2022, the shareholders approved all motions of the Board of Directors by a clear majority. A...

APG|SGA gewinnt die Ausschreibung der Stadt Locarno
Die APG|SGA erhält das Recht zur Vermarktung und Bewirtschaftung für alle Werbeflächen an den städtischen Buswartehallen und in deren Umfeld auf...

ChannelOOH! «What people watch»: Now also day booking possible
ChannelOOH!, APG|SGA's exclusive offering in moving image communication, is becoming even more flexible. With the option of one-day booking and...

Ruf Lanz und APG|SGA lancieren gemeinsame Kampagne
Die APG|SGA nutzt ihre digitalen Out of Home Werbeflächen, um den Aufruf des Bundesamtes für Gesundheit (BAG) zur Impfung zu unterstützen – mit...

Now available: Programmatic whitepaper by JCDecaux and APG|SGA
The global market leader in outdoor advertising, JCDecaux, and the No. 1 in Switzerland, APG|SGA, have jointly developed a whitepaper that...

APG|SGA wraps up the year’s strong digital advertising media expansion with branding zones in Geneva
APG|SGA, Switzerland’s leading analogue and digital Out of Home Media company, has invested heavily in digital advertising media in 2021,...