Be it motorized or on foot, with a private vehicle or by public transportation, mobility “happens” mostly on streets. Extensive infrastructure provides the vital connections that the population needs to sustain its growing occupational and leisure mobility. APG|SGA assumes considerable responsibility in planning, designing and implementing the urban landscape. Thanks to the strength of the poster and the integration of new formats, you benefit from this attractive Out of Home advertising environment, with:
Public transportation systems make a crucial contribution to the quality of life in public spaces. The opulation benefits from their safety, punctuality, dependability, and ecological soundness. As a public service, mass transit guarantees mobility for everyone and is used by target groups such as apprentices, students and teachers that are otherwise difficult to reach. Their long-standing commitment as well as strong affiliations and alliances have made APG|SGA – specialized in mass transit communication – the leading partner in this domain. You can choose from a vast spectrum of attractive advertising modes inside and outside public transport vehicles:
Railway stations are technically and architecturally sophisticated, highfrequency venues, from the stations with integrated shops to smaller stations that link city centers with suburban and rural regions. The user community is multifaceted and includes daily commuters, weekend and vacation travelers with national and international destinations and the regular or occasional passers-by who belong to the local population. Analog and digital APG|SGA communication and advertising assets are intrinsic elements that co-define these places of encounter. With railway station advertising, you can reach attractive, contemporary and
trend-conscious target groups, with:
Winter exhilaration on skis or snowboards and enjoyable hikes in the summer: pristine natural surroundings magically attract people in search of relaxation and recreation. To preserve this environment, APG|SGA Mountain specialists focus their activities on sharing existing infrastructure. Synergy-tapping and often customized advertising formats give you the unique opportunity to present your message in a positive context and to reach highly diverse and very affluent target groups, with:
With advertising on smartphones, you can reach your potential customers wherever they are at the moment: when they're reading news on the tram, waiting at the train station, browsing the shopping center or skiing in the mountains. APG|SGA Interaction transmits your message precisely to the desired target group and enables you to interact with it. In this way you generate increased attention and achieve measurable results with:
For international metropolitan centers, airports are hubs, links and gateways for business and leisure travelers. Standard and customized formats harmonized with a master concept: APG|SGA Airport products allow you to showcase your brand in the context of major travel flows and deliver lasting impressions to a discerning audience, with:
Shopping centers, other points of sale (POS) and points of interest (POI), parking garages, convention centers and exhibition complexes are spaces that generate particularly strong appeal. They are characterized by a special mobility behavior and are interesting from the point of view of communication because of their privileged locations and extended catchment areas. As a full-service Out of Home provider, APG|SGA covers every facet of this market. Tap into the mobility of your target groups from the doorstep to the point of interest: to promote the clearance sale of your products and services as well as for effective brand communication, with:
MegaPosters guarantee eye contact and make advertising unmissable. On the largest possible permanent and temporary advertising spaces, brands can fascinate with their surprising size and unique special implementations and remain in memory for a long time.
Promotions are unique in their ability to communicate directly and immediately with the target group. Due to ever more demanding buyer groups, increasing online purchasing and saturated markets, it is becoming more and more difficult for Companies to meet high customer expectations and differentiate themselves from the competitors. Whether in shopping centers, in the mountains, at airports, in public transport or on the distribution and promotion areas of railway stations - exclusively those of SBB; Against this background, live communication is becoming increasingly important, with:
Thanks to a locally and regionally-based poster campaign, at the start of the season Selzam AG was able to welcome lots of customers to its barbecue exhibition. The results of the customer survey demonstrate the impact of the Out of Home advertising measures.
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