“Top of Europe”: APG|SGA continues to serve as a long-term marketing partner for Jungfraubahnen Management AG and expands the DOOH range

May 7, 2024

Jungfraubahnen Management AG is extending its partnership with APG|SGA. The existing contracts have been harmonised and replaced with a new marketing contract. This means that, as Switzerland’s leading Out of Home advertising company, APG|SGA can offer its advertising customers more than 200 attractive analogue and digital communication solutions in the popular Jungfrau region and consolidate its market position for high-impact Out of Home Media in the mountains of Switzerland’s largest and best-known tourist areas.

As a partner of Jungfraubahnen Management AG, APG|SGA markets over 200 attention-grabbing advertising spaces. These include around 60 BigPosters in all standard mountain formats, the most striking of which measures over 100 m2. Twelve new backlit spaces (each measuring 20 m2) have now been placed at the new Matten stop near Interlaken. As of the 2024 summer season, the network will be extended to include 10 new Mountain ePanels at the stations on the Jungfraujoch line – Top of Europe. Mountain ePanels are ideal for combining with Elevator ePanels in the hotel segment in the Alpine region and are powered by 100% renewable and environmentally friendly energy.

The Jungfraujoch – Top of Europe – is a UNESCO World Heritage Site and a flagship for tourism in Switzerland. It boasts the highest railway station in Europe (at 3,454 metres above sea level), which attracted over a million visitors from all over the world in 2023. These figures show the huge appeal of the Jungfraujoch – Top of Europe – and mountain adventures as a magnet for national and international visitors.

Advertising messages in the Jungfrau region are aimed at a particularly active and mobile audience – including affluent international visitors, winter sports fans, influencers, and numerous day-trippers from elsewhere in Switzerland as well as permanent residents. Through classic and digital advertising solutions, advertisers benefit from the unique “Top of Europe” communication space, all year round.


Useful links
Mountain advertising and offers from APG|SGA:
Mountain adventures, sports facilities and information from Jungfrau Management AG:



Nadja Mühlemann
Head of PR / press office