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Guido Trevisan appointed new Head of Marketing & Business Development
The APG|SGA Board of Directors has appointed Guido Trevisan (46) as the new Head of Marketing & Business Development at APG|SGA and a member of the Management Board. Trevisan will take up his new role on 1 September 2026. He will succeed Beat Holenstein who, as already communicated, will be leaving APG|SGA at the end of September 2026.
Guido Trevisan is a proven marketing expert with years of experience in strategic and operational marketing management within the media marketing segment. Since 2014, he has held various management positions at Goldbach Media and Goldbach Group, most recently as CMO. Before that, he held roles in product management at Wilmaa and Sunrise. He is a federally certified marketing director, examination expert and board member of various industry organisations.
Markus Ehrle, CEO of APG|SGA, says: “We’re delighted to have Guido Trevisan join APG|SGA – a highly effective, results-oriented, digitally savvy marketing leader with many years of experience in media marketing – and are confident that we will continue our success story with him.”
“APG|SGA is a company with a clear vision. What appeals to me about the new role is that I can combine and develop the areas that I have been responsible for in various roles throughout my career. I’m looking forward to my new role and working with my future team and the Management Board,” says Guido Trevisan.
Following a brief onboarding period in September, Guido Trevisan will succeed Beat Holenstein, who has decided to leave APG|SGA after more than 30 years to focus on private projects. Beat Holenstein will continue to support APG|SGA with SPR+ and on an ad hoc basis for projects.
