ESH Médias and APG|SGA join forces in French-speaking Switzerland

Thanks to this collaboration, Impactmedias will be able to offer its local and regional advertisers comprehensive outdoor advertising services across the whole of French-speaking Switzerland. Eventually, Impactmedias will also be able to provide a broad range of OOH media options in French-speaking Switzerland, in addition to its print and digital editorial inventories. That amounts to over 11,000 analogue and 350 digital advertising spaces on streets and in squares, at train stations and in the mountains, as well as a further 19,000 analogue and 903 digital advertising spaces in and on public transport.

For APG|SGA, the acquisition of the digital and analogue advertising spaces of Horizon – ESH Médias Group’s poster brand – and the collaboration with Impactmedias will enhance its commercial coverage in local French-speaking markets. The parties have agreed not to disclose the financial terms of the transaction.

Quote from Sebastien Hersant, CEO of ESH Médias:
“Together with our partner of choice, APG|SGA, Impactmedias is accelerating its strategy to develop multimedia communications solutions for advertisers in French-speaking Switzerland. This also sends a strong message to the advertising market that Swiss companies are able to transform their business to better serve advertisers. We are confident that this collaboration will contribute to the vitality of our brands and illustrate the quality of our expertise.”

Quote from Markus Ehrle, CEO of APG|SGA:
“This partnership enables us to expand our presence in French-speaking Switzerland and, with Impactmedias, benefit from an additional sales force with local expertise for our outdoor media portfolio in French-speaking Switzerland. We are delighted to be able to enhance advertising services in French-speaking Switzerland with our new partners.”

Contacts for journalists
ESH Médias: Tel. +41 22 994 42 62, sebastien.hersant@eshmedias.ch
APG|SGA: Tel. +41 58 220 70 71, media@apgsga.ch