Beat Holenstein

Marketing

Beat Holenstein has been a member of the Executive Board since January 1, 2026, with responsibility for the Marketing division within APG|SGA. Prior to this, he was a member of the Executive Board with responsibility for the Marketing & Partner Market division from 2023 to 2025, the Marketing & Innovation division from 2019 to 2023, and the Partner & Product Management division from 2011 to 2019. Within the company, he previously held the positions of Head of Marketing/Acquisition (2009–2011), Manager of the Zurich branch with national key account management responsibility (2001–2008), Implementation Manager (1998–2000) and Agency Manager (1996–1997). Before joining APG|SGA in 1996, he worked for Zürcher Kantonalbank. He is a member of the Board of AWS Outdoor Advertising Switzerland and holds an EMBA in Smart and Digital Marketing from the University of Applied Sciences of the Grisons (2020), as well as Swiss federal diplomas in organization and marketing planning, and an advanced federal diploma in sales management.