Beat Holenstein

Marketing & Partner Market


Beat Holenstein has been a member of the Executive Board since September 1, 2023, with responsibility for Marketing & Partner Market within APG|SGA. He previously headed the Partner & Product Management division as a member of the Executive Board between 2011 and 2019, and the Marketing & Innovation division between 2019 and 2023. Between 2009 and 2011, he was head of Marketing/Acquisitions. Within the company, he previously held positions as agency manager (1996 –1997), implementation manager (1998 –2000) and manager of the Zurich branch with national key account management responsibility (2001–2008). Before joining APG|SGA in 1996, he worked for Zürcher Kantonalbank. He is a member of the board of AWS Outdoor Advertising Switzerland and holds Swiss federal diplomas in organization, marketing planning, and sales management, and an EMBA (Executive Master of Business Administration FHGR) in smart and digital marketing (2020).