Your brand becomes an attraction: 3D advertising on the eBoard not only catches the eye – it sticks in the mind

• Broadcast: All APG|SGA digital screens offer the option of displaying 3D content. APG|SGA recommends the Rail and City eBoard formats for the best possible 3D effect.
   
• Pop-out effect: The pop-out effect should be positioned so that it extends beyond the edges of the screen without losing any important parts of the image. Content that ‘breaks out’ too much may lose its impact from certain angles.
   
• Perspective: For the best 3D impression, a slightly slanted camera perspective (isometric or ¾ perspective) is recommended, combined with targeted parallax effects. These suggest spatial depth on a two-dimensional surface.
   
• Shading, light and shadows: Carefully placed light sources and realistic shadows are crucial for creating a spatial impression. Flat light should be avoided – dramatic lighting enhances the depth effect.
   
• Layering and depth grading: The visual separation of the foreground, middle ground and background is essential. Elements in the foreground should be clearly contoured and move dynamically.
   
• Text and typography: Text should be used sparingly and not animated in 3D space. Text elements that create depth (e.g. extruded headlines) can work, but they pose risks to readability.
   
• Spot duration: The recommended spot duration is between 10 and 30 seconds.
   
• Test before going live: A preliminary test on a reference screen is recommended – 3D effects vary depending on the location. Before the campaign starts, APG|SGA offers you the option of a free live 3D check.

• Gerade auf den grossflächigen eBoards entfaltet 3D seine volle Wirkung: In einer Zeit schrumpfender Aufmerksamkeitsspannen schaffen immersive, überdimensionale Visuals eine neue Form von Präsenz – eine visuelle Kraft, die auffällt, fesselt und haften bleibt. Denn auf den Rail eBoards wird Aufmerksamkeit nicht eingefordert – sie wird verdient.
   
• Maximale Reichweite: Mitten in den hochfrequentierten Schweizer Bahnhöfen platzieren die Rail eBoards Ihre 3D-Spots dort, wo täglich Millionen Pendler:innen unterwegs sind.
   
• Lange Betrachtungsdauer: Weil 3D-Werbung ungewöhnlich und faszinierend ist, bleiben Passant:innen oft länger stehen oder nähern sich an – was die Kontaktqualität und Erinnerungswahrscheinlichkeit deutlich erhöht. 
   
• Emotionale Ansprache: Durch die räumliche Tiefe und die oft überraschende Inszenierung erzeugt 3D-Werbung ein unmittelbares emotionales Erlebnis – und bleibt dadurch länger im Gedächtnis der Zielgruppe.
   
• Innovative Markenwahrnehmung: Marken, die 3D-Werbung einsetzen, werden als innovativ, kreativ und mutig wahrgenommen. Das zahlt direkt auf Ihr Markenimage ein. 

Roland embodies the typical ‘main character’ of our time – self-confident, with a healthy dose of self-irony and an unshakeable sense of style. He takes life in his stride, enjoys being the centre of attention and shows that advertising can also be entertaining. Without taking himself too seriously, he becomes the figurehead of an attention-grabbing campaign. His appearance not only arouses curiosity, but also sticks in the memory – a living example of how brand messages can be emotionally charged. APG|SGA's Rail eBoards unfold their full potential in the media mix: as a stage for impressive 3D productions that attract attention.