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Poster of the Year – When art has to move

Since 1838, Welti-Furrer has been transporting valuable works of art with state-of-the-art methods. This campaign served as a reminder to the international art world during Art Basel, based on four iconic rooms from different eras shown suddenly empty. In particular, Vincent van Gogh’s bedroom in Arles. This is about as good – and minimal – as marketing messages get.

Campaign When art has to move
Customer Welti-Furrer Fine Art AG, Zürich
Creative agency Ruf Lanz, Zürich
Design Dave Schellenberg (Art Director), Mario Moosbrugger (Art Director), Isabelle Hauser (Art Director),
Danielle Knecht-Lanz (Creative Director), Markus Ruf (Creative Director)
Text Markus Ruf
Image processing Mario Moosbrugger
Format F12

 

Laudatio

 

None

 

None

 

None

Gold – Commercial National – 20 Jahre digitec.ch

The in-house creative team at Digitec Galaxus AG has created a campaign for the company’s 20th anniversary. Over the course of the anniversary campaign, three products from each product category are presented chronologically to make product development visible over time.

Campaign 20 Jahre digitec.ch
Customer digitec.ch
Creative and media agency Digitec Galaxus AG (InHouse)
Design Daniel Kobi, Severin Keller
Text Die Community
Photo Cathrin Schön
Format F12

 

Laudatio

 

None

 

None

 

None

Silver – Commercial National – Die Mobiliar Herbstkampagne 21

To date, the famous Mobiliar damage sketches have primarily been exactly that – sketches; two-dimensional images drawn on the famous grid paper background. In their autumn campaign, Mobiliar plays with dimensions and levels in the sketches, integrating the medium in which each one appears.

Campaign Die Mobiliar Herbstkampagne 21
Customer Schweizerische Mobiliar Versicherungsgesellschaft AG
Creative agency Jung von Matt AG
Media agency Mediaschneider AG
Design / Text Luca Schneider, Jan Theus
Format F200, F200L, F12, F12L

 

 

Bronze – Commercial National – Fluchttaschen

Domestic violence is still a taboo subject in Switzerland. That’s why we are telling the stories of four women affected by violence who took the courageous step of fleeing to a women’s shelter. The stories are not told in words but through the objects that the women carried in their bags.  

Campaign Fluchttaschen
Customer Dachorganisation der Frauenhäuser Schweiz und Lichtenstein DAO
Creative agency Rod Kommunikation AG
Media agency Zip Media
Design / Text Rod Kommunikation AG
Photo Philipp Schmidli
Format MegaPoster

 

None             None

 

None

Nomination – Commercial National – Glarner Schabziger

Few products divide opinions like Glarner Schabziger cheese. And it’s perfectly fine if you don’t care for the oldest branded product in the world – as long as you form your own opinion. Our campaign "Lieb es oder lass es." (Love it or leave it) is designed to inspire people to do exactly that. Always charmingly tongue in cheek and with a generous pinch of self-deprecating humour.

Campaign Glarner Schabziger
Customer GESKA AG
Creative and media agency Streuplan
Creative Director Thomas Back
Design Yumi Kunz
Text Thomas Back, Silvio Assaiante
Consulting Laura Dreifuss
Format F200, F200L, F12, F12L

 

None            None

 

None

Nomination – Commercial National – This is not a Schweizklischee - this is Basel.

Basel has it all – except what you would expect from Switzerland. With its refreshingly atypical tourist attractions, Basel offers visitors a break from Swiss clichés. Even the campaign slogan – ‘Schweiz mal anders. This is Basel.’ (A different Switzerland. This is Basel.) underscores the contrast between the city and stereotypical images. The humorous ‘Denglish’ is a proud nod to the international city with its 200,000 residents.

Campaign This is not a Schweizklischee - this is Basel.
Customer Basel Tourismus
Creative agency kreisvier communication ag
Media agency gamned ag
Design Ann-Kathrin Vogel, Dario Bonarrigio, Michael Schmidt, Ramon Niederhauser, Sinia Brugger
Photo Roche Tower / Bergspitze: Raphael Alu, Gondeli / Talstadion: Pixio, Haut Cuisine / Käse-Fondue: Digitale Massarbeit, Simon Kurt
Format F200, F12

 

None

 

None

Nomination – Commercial National – Lieber impfen lassen

Many young people in Switzerland are still reluctant to get vaccinated, even though it is making their lives increasingly difficult. We show the many inconveniences that young unvaccinated people face. When travelling, going out partying, getting intimate. But there’s a very simple solution – get vaccinated.

Campaign Lieber impfen lassen
Customer Eidgenössisches Departement des Innern EDI / Bundesamt für Gesundheit BAG
Creative agency Rod Kommunikation AG
Media agency Mediaschneider Bern  
Design / Text Rod Kommunikation AG
Photo Ella Mettler 
Spot Jen Ries
Format F200, F12, F24, eBoard, ePanel

 

None

 

None

Gold – Commercial Local and Regional – When art has to move

Since 1838, Welti-Furrer has been transporting valuable works of art with state-of-the-art methods. This campaign served as a reminder to the international art world during Art Basel, based on four iconic rooms from different eras shown suddenly empty. In particular, Vincent van Gogh’s bedroom in Arles. This is about as good – and minimal – as marketing messages get.

Campaign When art has to move
Customer Welti-Furrer Fine Art AG, Zürich
Creative agency Ruf Lanz, Zürich
Design Dave Schellenberg (Art Director), Mario Moosbrugger (Art Director), Isabelle Hauser (Art Director),
Danielle Knecht-Lanz (Creative Director), Markus Ruf (Creative Director)
Text Markus Ruf
Image processing Mario Moosbrugger
Format F12

 

Laudatio

 

None

 

None

 

None

Silver – Commercial Local and Regional – My favorite restaurant.

Millions love McDonald’s. And thanks to McDrive, guests really can enjoy their McDonald’s food anywhere. That means that your favourite restaurant is there wherever you want to be. That’s exactly what we bring to life by showing a view from the car with the slogan ‘My favourite restaurant’.

Campaign My favorite restaurant.
Customer McDonald's Suisse Restaurants Sàrl
Creative agency TBWA\ Switzerland AG
Media agency OMD Switzerland
Design Susanna Fill (AD)
Text Wolf Gaertner (CW), Manuel Wenzel (ECD), Tizian Walti (CD)
Photo Markus Müller
Format F12, MegaPoster

 

None

 

None

 

None

Bronze – Commercial Local and Regional – Trump-Umzug

The removals company Welti-Furrer (since 1838) draws on its extensive experience to make every move easier. The current poster illustrates this with a touch of humour, using the example of a man who found it particularly difficult to move, or rather move out in January 2021: Donald Trump.

Campaign Trump-Umzug
Customer Welti-Furrer AG, Zürich
Creative agency Ruf Lanz, Zürich
Design Isabelle Hauser (Art Direction), Danielle Knecht-Lanz (Creative  Direction), Markus Ruf (Creative Direction)
Text Markus Ruf
Photo Isabelle Hauser
Format F12

 

None

Nomination – Commercial Local and Regional – Hiltl-Filmpartnerschaft - Monte Verità

Veggie pioneer Hiltl (since 1898) is a proud partner of the Swiss feature film Monte Verità. Around 1900, drop-outs gathered at the titular retreat to follow a vegetarian diet and eagerly cast off the tight corset of bourgeois society. The accompanying campaign offers a fresh, bite-sized account of these historical events with four motifs.

Campaign Hiltl-Filmpartnerschaft - Monte Verità
Customer Hiltl, Zürich
Creative agency Ruf Lanz, Zürich
Design Isabelle Hauser (Art Direction), Markus Ruf (Creative Direction)
Text Markus Ruf
Photo Lorenz Wahl (Bildbearbeitung & Postproduction)
Format F200

 

None            None            None

Nomination – Commercial Local and Regional – Hiltl Seebadi-Kampagne

In summer the veggie pioneer Hiltl will branch out with two restaurants at the outdoor swimming pools Seebad Kilchberg and Strandbad Mythenquai. A series of posters with three refreshing motifs got everyone talking about their vegetarian summer options.

Campaign Hiltl Seebadi-Kampagne
Customer Hiltl, Zürich
Creative agency Ruf Lanz, Zürich
Design Isabelle Hauser (Art Direction), Markus Ruf (Creative Direction)
Photo Isabelle Hauser
Format F200

 

None            None

Nomination – Commercial Local and Regional – The fine Art of Drinking.           Al Mulinetto

Young artists have been designing the posters for Al Mulinetto for years. They have free rein to interpret the statement ‘The fine art of drinking’ as they see fit. The results are now coveted art posters.

Campaign The fine Art of Drinking. Al Mulinetto
Customer Al Mulinetto
Creative and media agency Farner
Creative direction Fabian Bertschinger
Text Markus Gut
Illustration Yehteh, Laura Hofer, Delia Guerriero
Format F4

 

None            None            None

Nomination – Commercial National – Abstand schützt vor Gefahr

During the pandemic, this Hiltl campaign drew a pointed parallel between the animal-friendly philosophy of the veggie pioneer and its coronavirus safety concept. Because keeping their distance protects both people and animals from impending danger. Across four motifs, butchers sharpen their knives in vain.

Campaign Abstand schützt vor Gefahr
Customer Hiltl, Zürich
Creative agency Ruf Lanz, Zürich
Design Isabelle Hauser (Art Direction), Markus Ruf (Creative Direction)
Format F12

 

None

 

None

 

None

Gold – Public Service – Tier im Recht - Handabdrücke

Behind many tourist attractions featuring wild animals, there is great suffering. For the animals, constant proximity to people and their touch means constant stress. The handprint campaign really brings this home. A total of nine concise motifs can only result in one conclusion: hands off wildlife.

Campaign Tier im Recht - Handabdrücke
Customer Stiftung für das Tier im Recht, Zürich
Creative agency Ruf Lanz, Zürich
Design Isabelle Hauser (Art Direction), Markus Ruf (Creative Direction)
Text Markus Ruf
Illustration Isabelle Hauser
Format F200

 

Laudatio

 

None            None            None

Silver – Public Service – VBZ-Werbelinie zur schrittweisen Öffnung

On 1 March 2021, life in Zurich slowly started picking up again. The VBZ responded quickly to every step toward normality, with a striking ad series made up of tram and bus routes. Five motifs made the VBZ service unmistakably top of mind again while also supporting trade and gastronomy.

Campaign VBZ-Werbelinie zur schrittweisen Öffnung
Customer VBZ Verkehrsbetriebe Zürich
Creative agency Ruf Lanz, Zürich
Design Catherine Martin (Art Direction), Markus Ruf (Creative Direction)
Text Markus Ruf
Illustration Catherine Martin
Format F4

 

None            None            None

Bronze – Public Service – VBZ Sternbild

The VBZ image campaign offers a fresh, ever-changing presentation of the advantages of public transport over motorised private transport. A shining example of this is the constellation in the form of the new Flexity tram. Displayed at Christmas time, the image is a play on ‘Grosser Wagen’ (Big Wagon), the German name for the constellation known in English as the Big Dipper or the Plough.

Campaign VBZ Sternbild
Customer VBZ Verkehrsbetriebe Zürich
Creative agency Ruf Lanz, Zürich
Design Mario Moosbrugger (Art Direction), Markus Ruf (Creative Direction)
Text Markus Ruf
Illustration Mario Moosbrugger
Format F4

 

None

Nomination – Public Service – Suva Zeckenmenü

Every year, tick bites lead to around 10,000 doctor’s appointments in Switzerland because of dangers such as meningitis. The image is probably the most unusual menu in the country, drawing attention to this underrated hazard and pointing out the parts of the body ticks like best. All intended to keep people off the bloodsuckers’ menu.  

Campaign Suva Zeckenmenü
Customer Suva, Luzern
Creative agency Ruf Lanz, Zürich
Design Isabelle Hauser (Art Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Creative Direction)
Text Markus Ruf
Illustration Isabelle Hauser
Format F200

 

None

Nomination – Public Service – Präventionskampagne

This cantonal campaign on addiction issues appeals to those affected and the general public alike and serves as a reminder of points of contact. The humorous headlines reference day-to-day life, and along with the claim ‘Prevention, advice and understanding’ defuse the standard problem focus of this topic. The minimalist, colourful design ensures high brand recognition with over a dozen different motifs on range of media.

Campaign Präventionskampagne
Customer Suchthilfe OST
Creative and media agency Kreativstudio Waldluft
Design Giannina Husi, Lara Maresca, Ramón Maurer
Text Beni Brennwald, Ramón Maurer
Format F4, F12

 

None

 

None

 

None

Nomination – Public Service – HEKS Corona-Spendenkampagne

HEKS supports people in need as a result of the coronavirus crisis, both in Switzerland and around the world. But during the crisis, many people are preoccupied with their own problems. The minimalist motifs integrate the official warning pictographs of the Federal Office of Public Health, a striking shift in perspective and a call for help. 

Campaign HEKS Corona-Spendenkampagne
Customer HEKS
Creative agency Wunderman Thompson Switzerland AG
Media agency Zauberküche
Chief Creative Officer Swen Morath
Art Direction / Design Marika Magnuszewska
Text Julia Staub
Format F200, F12

 

None

 

None

 

None

 

None

Gold – Culture – Verpassen Sie den Kunst-Anschluss nicht

Coronavirus has kept many people away from museums for a long time now. So the Museum Haus Konstruktiv called on the people of Zurich not to miss their connection to art. Specifically, with art from the tram lines that lead to the museum. A beautiful combination of two Zurich institutions.

Campaign Verpassen Sie den Kunst-Anschluss nicht
Customer Museum Haus Konstruktiv, Zürich
Creative agency Ruf Lanz, Zürich
Design Catherine Martin (Art Direction), Markus Ruf (Creative Direction)
Text Markus Ruf
Illustration Catherine Martin
Format F200

 

Laudatio

 

None            None            None

Silver – Culture – Plakat für die Oper «I Capuleti e i Montecchi»

I Capuleti e I Montecchi by Vincenzo Bellini. Romeo and Juliet as an opera – the most famous love story of all time is already near its tragic conclusion when the curtain goes up on Bellini’s opera. The two protagonists are crushed by the wheels of fate.

Campaign Plakat für die Oper «I Capuleti e i Montecchi»
Customer Theater Orchester Biel Solothurn
Creative agency Atelier Bundi AG
Design Stephan Bundi
Format F4

 

None

Bronze – Culture – Fleisch – Eine Ausstellung zum Innenleben

The multimedia exhibition Fleisch (Meat) includes Friedrich Dürrenmatt’s visions of butchers, Daniel Spoerri’s ‘Eat Art’, the songs of Stiller Has and Bell’s sausage advertisements, which all illuminate our relationship to meat, examining the role of this substance which is at once a (formerly) living creature, a commodity and a promise of pleasure.

Campaign Fleisch – Eine Ausstellung zum Innenleben
Customer Schweizerische Nationalbibliothek
Creative agency Studio Daniel Peter
Design Studio Daniel Peter
Text Schweizerische Nationalbibliothek - Hannes Mangold, Michèle Thüring
Illustration - 3D Studio Daniel Peter
Format F4

 

None

Nomination – Culture – Plakat für die Oper «Eiger»

Eiger, an opera by Fabian Müller and Tim Krohn, concerns a dramatic 1936 mountaineering episode on the north face of the Eiger. The premiere was in December 2021 at the Theater Orchester Biel Solothurn.

Campaign Plakat für die Oper «Eiger»
Customer Theater Orchester Biel Solothurn
Creative agency Atelier Bundi AG
Design Stephan Bundi
Format F4

 

None

Nomination – Culture – Tür auf Tür zu

Poster for a play by Ingrid Lausund in which a door plays the leading part.

Campaign Tür auf Tür zu
Customer Theater Aeternam
Creative agency Erich Brechbühl [Mixer]
Design Erich Brechbühl
Format F4

 

None

Nomination – Culture – Jazz Festival Willisau 2021

The jazz festival is a place that forms a framework, a place where people meet, where the music finds space for numerous stories and encounters. The poster is intended to reflect this diversity and stoke a desire to enter this emotional world.

Campaign Jazz Festival Willisau 2021
Customer Jazz Festival Willisau
Creative agency Pank
Design Pank - Paula Troxler & Kleon Medugorac
Format F4

 

None

Gold – Digital Out of Home – VBZ-Werbelinie aus Tram- und Buslinien

On 1 June 2021, restaurants in Zurich were permitted to fully open again. The VBZ responded quickly – with affectionate animations created entirely from tram and bus routes. This is how the VBZ reminded the public of their service while also supporting the gastronomy sector after its dry spell.

Campaign VBZ-Werbelinie aus Tram- und Buslinien
Customer VBZ Verkehrsbetriebe Zürich
Creative agency Ruf Lanz, Zürich
Design Catherine Martin (Art Direction), Markus Ruf (Creative Direction)
Motion Design RoDo Works, Zürich  
Format eBoard, ePanel

 

Laudatio

 

Silver – Digital Out of Home – Mein Name ist weg. Alzheimer Kampagne

My name is gone! No longer recognising your spouse or forgetting the way home –
dementia presents major challenges for those affected and their loved ones. In Switzerland alone, there are around 146,500 people living with dementia. Alzheimer Switzerland launched an emotional campaign to raise awareness of the disease and its consequences.

Campaign Mein Name ist weg. Alzheimer Kampagne
Customer Alzheimer Schweiz
Creative agency KARGO Kommunikation GmbH
Design Fabia Dellsperger, Christoph Balsiger
Text Fabia Dellsperger, Urs Baenninger, Laure Hoffmeyer (FR), Marco Gehring (IT)
Photo / Spot Jorge Martinez (Animation)
Format eBoard, ePanel

 

Bronze – Digital Out of Home – Geberit AquaClean Handbutts

Geberit shower toilets clean the user’s behind with water. But how can a campaign suggest naked backsides being cleaned with water without actually showing that at all? With handbutts: hands imitating backsides. Now everyone knows – Geberit AquaClean is like hand washing for the behind.

Campaign Geberit AquaClean Handbutts
Customer Geberit International AG
Creative and media agency Wunderman Thompson Switzerland AG
Creative Direction Swen Morath, Annette Häcki 
Art Direction / Design Cedric Fuchs 
Text Julia Staub
Spot Eqal Visual Productions AG, Karine & Oliver (Regie)
Format ePanel

 

Nomination – Digital Out of Home – 56. Solothurner Filmtage

The Swiss film landscape is dominated by strong colours and strong women – this is the message of the 56th edition of Filmtage, with new management and a wind of change. The large-format colour portraits are overlaid with the striking SO logo, which takes on a different graphic form in each application. Swiss film is constantly in motion – and so is its image.

Campaign 56. Solothurner Filmtage
Customer Solothurner Filmtage  
Creative agency Raffinerie AG für Gestaltung
Design Raffinerie AG für Gestaltung
Format eBoard, ePanel

 

Nomination – Digital Out of Home – Die Mobiliar Herbstkampagne 21

To date, the famous Mobiliar damage sketches have primarily been exactly that – sketches; two-dimensional images drawn on the famous grid paper background. In their autumn campaign, Mobiliar plays with dimensions and levels in the sketches, integrating the medium in which each one appears.

Campaign Die Mobiliar Herbstkampagne 21
Customer Schweizerische Mobiliar Versicherungsgesellschaft AG
Creative agency Jung von Matt AG
Media agency Mediascheider AG 
Design / Text Luca Schneider, Jan Theus
Format eBoard, ePanel

 

Gold – Out of Home Innovations – We hear your call

This high-impact suicide prevention campaign lets young people know that they can get support, and that it’s better to talk about their issues before making a terrible mistake.

Campaign We hear your call
Customer HUG (Hôpitaux universitaire de Genève) 
Creative and media agency Havas Village Genève
Design Simeon Brandner
Text Antoine Karpat
Photo / Spot Amikal 
Format Wall - Out of Home Innovation

 

Laudatio

 

 

Silver – Out of Home Innovations – Die ewz Eisschmelz-Wette

By using and promoting renewable energy sources, ewz makes a valuable contribution to the fight against global warming. To draw attention to this important issue, the energy supplier launched the ice melting competition, transmitted live to various DOOH locations in Zurich. See the case movie.

Campaign Die ewz Eisschmelz-Wette
Customer ewz (Elektrizitätswerk der Stadt Zürich)
Creative agency Ruf Lanz, Zürich
Design Mario Moosbrugger (Art Direction), Isabelle Hauser (Art Direction), Markus Ruf (Creative Direction)
Format ePanel - Ambient Media Aktion mit Live-Übertragung

 

Bronze – Out of Home Innovations – Jazz Festival Willisau 2021  

At the jazz festival, the focus is on the music, a moving experience which transports us to other worlds. A smartphone app brings the poster to life as an animation in public spaces, but also on magazines and postcards at home. Breaking down the still image, the animation opens up a cosmos full of craziness and emotion which finds space in the real world as a film on the smartphone.

Campaign Jazz Festival Willisau 2021    
Customer Jazz Festival Willisau
Creative agency Pank
Design Pank - Paula Troxler & Kleon Medugorac
Format Smartphone-App 

 

  • Home
  • Swiss Poster Award Winners 2021

    • Swiss Poster Award 2021

    18 Swiss Poster Awards were presented among the 33 nominated campaigns. The campaign «When art has to move» by Welti-Furrer Fine Art AG additionally wins the award for «Poster of the Year 2021».

    Watch the video of the winning campaigns here. Congratulations!

     

    Poster of the Year

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    Poster of the Year 2021

    Commercial National

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    Silver 2021
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    Bronze 2021
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    Nomination 2021
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    Nomination 2021
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    Nomination 2021

    Commercial Local and Regional

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    Gold 2021
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    Silver 2021
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    Bronze 2021
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    Nomination 2021
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    Nomination 2021
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    Nomination 2021
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    Public Service

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    Gold 2021
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    Silver 2021
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    Nomination 2021
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    Nomination 2021
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    Nomination 2021

    Culture

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    Digital Out of Home

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    Gold 2021
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    Silver 2021
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    Bronze 2021
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    Nomination 2021
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    Nomination 2021

    Out of Home Innovations

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    Gold 2021
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    Silver 2021
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    Bronze 2021
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