Nomination – Commercial National – This is not a Schweizklischee - this is Basel.
Basel has it all – except what you would expect from Switzerland. With its refreshingly atypical tourist attractions, Basel offers visitors a break from Swiss clichés. Even the campaign slogan – ‘Schweiz mal anders. This is Basel.’ (A different Switzerland. This is Basel.) underscores the contrast between the city and stereotypical images. The humorous ‘Denglish’ is a proud nod to the international city with its 200,000 residents.
Campaign This is not a Schweizklischee - this is Basel.
Customer Basel Tourismus
Creative agency kreisvier communication ag
Media agency gamned ag
Design Ann-Kathrin Vogel, Dario Bonarrigio, Michael Schmidt, Ramon Niederhauser, Sinia Brugger
Photo Roche Tower / Bergspitze: Raphael Alu, Gondeli / Talstadion: Pixio, Haut Cuisine / Käse-Fondue: Digitale Massarbeit, Simon Kurt
Format F200, F12