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Full attention for your advertising in hotel lifts

The attractive target group «hotel guests» can be efficiently reached with APG|SGA's Elevator ePanel in lifts of three- and four-star hotels.

Tourism is an important sector of the Swiss economy, generating over 41 million overnight stays every year. In the first half of 2024, the Swiss hotel industry recorded over 19.4 million overnight stays, an increase of +2.4% compared to the same period last year.

Around 90 per cent of Swiss people take at least one trip with an overnight stay each year – many of them abroad, but holidays in their own country also remain popular. This travel-loving audience is complemented by international guests and business travellers who regularly stay overnight in Swiss cities and tourist regions. Lifts are used several times a day in hotels. This makes digital advertising spaces in lifts ideal for entertaining guests on every single journey and convincing them of the benefits of products and services. The holiday and leisure mindset of tourists and visitors not only makes them very willing to spend money, but also receptive to inspiration – and therefore to advertising.


 

Elevator ePanel

Original animations on the cleverly placed 32-inch Elevator ePanel attract maximum attention during lift rides. They are the ideal platform to inspire tourists and visitors about the brand.


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Bookable hotels: 117 three- and four-star hotels (bookable individually; the offer is constantly being expanded)
Number of screens: 154
Locations: Swiss tourism and mountain regions
Ø Number of elevator rides per week: approx. 2 200 per elevator
Ø Duration of stay in the hotel per guest: 2.39 days


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Screen size: 32-inches
Viewing format: 9:16
Spot length: 10 seconds
Loop: 60 seconds
Operating time: 24 hours per day
Degree of animation: Full-motion video

 

Further product information can be found in the Product Finder. In the eCalculator you can calculate your nationwide digital offer. Strengthen your campaign by booking additional ePanel and eBoards from APG|SGA.

Product Finder    eCalculator

 

How to arouse the interest of hotel guests 

During leisure time, people are particularly open to ideas, information and advertising. The Elevator ePanel therefore offer welcome inspiration and are accordingly highly regarded.

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Sources:
Federal Statistical Office (FSO)
Swiss Tourism Association
Tourism Monitor Switzerland
HotellerieSuisse
Schindler

NEWFrom summer 2025, programmatic booking will enable you to target your audience even more precisely, flexibly and efficiently.

More about programmatic advertising

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