Outdoor advertising enjoys high acceptance.
Out of home is one of Switzerland’s most popular forms of advertising. Most people see outdoor advertising as appealing, unobtrusive and informative. Many find that digital screens offering real-time information and analogue posters bring a welcome touch of colour to their day – an appeal factor which can help your campaign.
Appeal of advertising
Question: «How appealing do you personally find advertising in the following media/advertising channels?» (scale from 4 = highly appealing to 1 highly unappealing)
Source: INNOFACT AG, Zurich, August 2017, Share of top 2 mentions in % of respondents (base = 514 individuals)
Outdoor advertising is the least intrusive medium
Question: «Do you find advertising in the following media/advertising channels to be disruptive, i.e. does it inconvenience you or prevent your enjoyment of the medium?»
Source: INNOFACT AG, Zurich, August 2017, Omnibus online survey, German-/French-speaking Switzerland, n = 1028 individuals aged between 15 and 74, top two mentions on a scale of 1 to 4