Earn revenue by being where your target groups are.
When your target group is on the move, no matter where they are – outdoor advertising is there with them, a presence as reliable as it is profitable.
Let’s imagine a family – the Hofers – to examine how a campaign in APG|SGA communication spaces becomes a trusted companion across generations.
8.30 a.m. – Wednesday morning
Lukas, his wife Regula and their children Laura and Nico are heading off to the beautiful Grisons region. They are using public transport. And the first thing they notice are hanging displays advertising Vita-Hexin ointment.
9.15 a.m. – Wednesday morning
The family walks through the main concourse of the station. Little Laura spies a cool sample point for Vita-Hexin. The two children quickly draw their parents over to the stand; the family receives a flyer with information on Vita-Hexin and a “feel good” booklet for the kids.
10.10 a.m. – Wednesday morning
While the children are already heading to the platform with Lukas, Regula wants to pick up a few snacks. Inspired by the advertising on the digital screens she spontaneously decides to buy a tube of Vita-Hexin at the station pharmacy. Better safe than sorry – after all, they are headed for the mountains.
10.35 a.m. – Wednesday morning
Once they’re on the train, the children are suddenly peckish. They’re delighted to see that Regula has bought some delicious snacks for them. They then see the crying boy from the Vita-Hexin advertisements on RailPosters. Fortunately, they have the ointment on hand should anything happen.
12.10 p.m. – Wednesday afternoon
As they change trains at Chur station the Hofer family pass another Vita-Hexin motif. This time it is the young girl on the F12 poster. Regula is reminded of her own childhood, and a song she used to sing: “Heile, heile säge…”
1.00 p.m. – Wednesday afternoon
Made it! The Hofer family arrive at the bottom of the cable-car route and are surprised to see the Vita-Hexin motif again. Instinctively, Regula checks to see whether she still has the ointment. Relieved, she takes a deep breath. Everything is set for a great day in the mountains.