Content: Research

Best of Poster Performance Index (PPI) 20122017


Be inspired by effective poster campaigns.

Here you will find the top 10 of the last five years of poster advertising research. All campaigns that are tested in the PPI are characterized by an OoHM advertising pressure of at least 2000 GRP and have been visible in the five largest urban areas in Switzerland for at least 7 days (further details about the PPI 2019 and PPI 2020).

Sort by industry or by one of the survey criteria (recall, brand recognition, appeal of the campaign) and immerse yourself into the world of successful poster campaigns.

Top 10 campaigns of "all"
2012—2017 (in randomized order)
Survey criterion: Recall

Migros Gen.-Bund MegaWin EM (2016)

Migros XMas Wichtel (2017)

Salt Mobile SA Orange Me (2013)

Migros Von uns. Von hier. (3) (2017)

Migros Gen.-Bund Hasenpromo (2016)

Salt Mobile SA Auflösung Salt (2015)

Zalando Season Start Men (2017)

Schweizerische Volkspartei SVP Masslosigkeit schadet (2014)

Visilab offre printemps (2017)

Sunrise Communications AG Nokia / HD-TV (2012)