Content: Research

Best of Poster Performance Index (PPI) 20122017


Be inspired by effective poster campaigns.

Here you will find the top 10 of the last five years of poster advertising research. All campaigns that are tested in the PPI are characterized by an OoHM advertising pressure of at least 2000 GRP and have been visible in the five largest urban areas in Switzerland for at least 7 days (PPI 2020).

Sort by industry or by one of the survey criteria (recall, brand recognition, appeal of the campaign) and immerse yourself into the world of successful poster campaigns.

Top 10 campaigns of "all"
2012—2017 (in randomized order)
Survey criterion: Recall

Visilab offre printemps (2017)

Salt Mobile SA Orange Me (2013)

Migros Von uns. Von hier. (3) (2017)

Migros Gen.-Bund Hasenpromo (2016)

Sunrise Communications AG Nokia / HD-TV (2012)

Schweizerische Volkspartei SVP Masslosigkeit schadet (2014)

Salt Mobile SA Auflösung Salt (2015)

Migros Gen.-Bund MegaWin EM (2016)

Migros XMas Wichtel (2017)

Zalando Season Start Men (2017)