Content: Research

Best of Poster Performance Index (PPI) 20122017

 

Be inspired by effective poster campaigns.

Here you will find the top 10 of the last five years of poster advertising research. All campaigns that are tested in the PPI are characterized by an OoHM advertising pressure of at least 2000 GRP and have been visible in the five largest urban areas in Switzerland for at least 7 days (further details about the PPI 2019 and PPI 2020).

Sort by industry or by one of the survey criteria (recall, brand recognition, appeal of the campaign) and immerse yourself into the world of successful poster campaigns.


Top 10 campaigns of "all"
2012—2017 (in randomized order)
Survey criterion: Recall

Salt Mobile SA Orange Me (2013)

Zalando Season Start Men (2017)

Visilab offre printemps (2017)

Salt Mobile SA Auflösung Salt (2015)

Migros Gen.-Bund Hasenpromo (2016)

Migros XMas Wichtel (2017)

Migros Von uns. Von hier. (3) (2017)

Schweizerische Volkspartei SVP Masslosigkeit schadet (2014)

Sunrise Communications AG Nokia / HD-TV (2012)

Migros Gen.-Bund MegaWin EM (2016)