Success with aymo MobileTargeting
How the Migros Cooperative Basel reached a defined target group for its "From the region. For the region." image campaign reached a defined target group in the Basel region and achieved impressive results.
The Migros Cooperative Basel had a clear objective: it wanted to reach a defined target group in the Basel region in order to generate a high click and engagement rate. It was very important to use a suitable and efficient solution to optimally place the advertising messages and thus achieve high visibility.
A radius of 10 kilometers around Basel was defined with aymo GeoTarget. In addition, aymo AudienceTarget was used to select the desired target group. This combination resulted in a customized and highly effective advertising campaign that was perfectly tailored to the campaign objectives of the Migros Cooperative Basel.
GeoTarget and Audience Target
The campaign achieved an above-average click-through rate of 3.48% in the period from 11.04 - 22.04.23. AudienceTarget combined with GeoTarget generated a total of 6,906 clicks. The results show that the advertising messages reached the target group effectively.
Marco De Matteis, Online Marketing Specialist at the Migros Cooperative Basel, commented on the results:
"The click rate was above average and a high dwell time was registered on the campaign page, as well as quite a few leads generated via a competition and newsletter. There was also increased positive feedback from people who saw the advertising material."