innovate! – your source of inspiration for modern outdoor advertising.

The name says it all. You can find all the inspiration you need on our innovate! platform. New ideas, technologies and offers, striking campaigns and creative special advertising formats. Find out how fascinating and dynamic out of home media can be these days. Get inspired and then let’s make something new. The sky’s the limit!


Get ideas from more than 120 case studies:

Go to the innovate! case studies

About innovate!

On the innovate! platform you can discover the innovations of modern outdoor advertising. This is where APG|SGA collects, develops and presents the particularly creative side of out of home media, as well as the latest products and services. Our dedicated Innovation team can show you the latest developments in planning, creativity, production and technology.

Discover new dimensions in innovative outdoor advertising using concrete examples which have enjoyed success and visibility in Switzerland and throughout the world. You can search by various main categories and other criteria:

Strategy & media

  • Media usage

  • Smart usage of the existing space in planning and configuration

  • Media planning

  • Creative variety in strategic and operational planning of out of home media

Creation & production

  • Special effects

  • Individual implementations with wow factor and/or using new production technologies

  • Special builds

  • Customised constructions or individual installations with striking impact

Furniture & features

  • New media 

  • Unique developments in the field of urban street furniture and advertising panel materials

  • New technology

  • Innovative, clever optimisation in configuring existing advertising panels

Digital & interaction

  • Digital advertising

  • New digital of out of home media offers and advertising panels 

  • Interactivity

  • Effective solutions that promote interactivity between medium and consumer

All the examples are comprehensively documented with images, video and explanatory reports. The innovate! platform is constantly being updated and expanded, so there's always something new to discover. That’s inspiration by APG|SGA.

The APG|SGA Innovation team is responsible for innovate! They document recent out of home media concepts and see themselves as a think tank for all APG|SGA divisions and brands. They evaluate, develop and implement a huge range of creative ideas and projects with advertising customers, agencies, property owners, public authorities and suppliers.


Catia Natazzi
Projects and Events
Scroll Up