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Designing outdoor advertising effectively

If you don't stand out, you fall away. Learn what to consider when designing successful posters and effective Digital Out of Home spots.

With Out of Home Media, you can reach a large audience quickly and easily and be omnipresent among your target group. However, posters or digital advertising media are often only seen in passing and must immediately catch the viewer's eye so that your message is effectively perceived. The design plays a striking role here.

On the basis of a few simple criteria, you can ensure that you design a visually appealing advertising medium that clearly conveys your advertising message. Learn here how to avoid costly design mistakes and increase the impact of posters and Digital Out of Home spots.

 

Design tutorials

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Basic

Learn which medium-specific aspects to consider when designing.

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Advanced

Making the right use of people's perception and attention.

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Expert

Consider in your design how people process information and learn.

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