Outdoor advertising remains highly popular.

For many people in Switzerland, poster advertising is simply a part of the cityscape. For years now, out of home media has rated as highly popular in surveys. The majority of people see outdoor advertising as a useful and entertaining source of information. 

Advertising channel with the highest benefit

Question: «How useful would you say the following advertising channels are for you personally?»

Source: Marketagent 2025; omnibus online survey in German-speaking and French-speaking Switzerland; n=1,039. Top two mentions on a 4-point scale “4 = very useful” to “1 = not at all useful”

It is precisely the fact that people encounter the same campaign at multiple points in their day’s journey that inspires feelings of closeness and positivity. Remember – the same message has a different impact on observers depending on the medium. Out of home media manages the balancing act of combining popularity with interest in its content. 

Advertising interest

Question: «In general terms, how interesting do you find the following channels?» (Scale from 5 = highly interesting to 1 = somewhat uninteresting)

Source: Marketagent 2025; omnibus online survey in German-speaking and French-speaking Switzerland; n=1,039. Top two mentions on a 4-point scale “4 = very useful” to “1 = not at all useful”