National success stories
Outdoor advertising is indispensable in the media mix of nationally active companies. It guarantees visibility, reach and high frequencies. Find out more.




























Discover all our customers' success stories.
Red Bull presents itself impressively on APG|SGA's eBoards and ePanels. The aim was to increase awareness of the new Red Bull Winter Edition with a particularly eye-catching visual. The realistic, three-dimensional implementation on the digital screens inspired commuters in Lausanne and Zurich.
The combination of the intense colors and the animated ad further enhanced the effect. The customer was extremely satisfied - a visual experience that keeps attention at the highest level.
The campaign was implemented in collaboration with Omnicom Media Group Schweiz AG.
Salt, Switzerland's leading telecommunications provider, launched the "Ultra-fast Internet in Bern" campaign on November 2, 2023 in close collaboration with Bernmobil and APG|SGA. The centerpiece of this eye-catching campaign is an all-over streetcar design that will amaze both commuters and passers-by in Bern.
Salt aims to increase awareness of the "Salt" brand and the "Salt Home" product in the capital and boost sales figures. The aim is to convince the people of Bern of the efficiency of the fiber optic offer and to draw attention to the promotional offer tailored to the Bern region.
"Our streetcar campaign impressively underlines the dynamic role of outdoor advertising as a lively means of communication. It enables us to reach a broad target group and raise awareness of our fiber optic product "Salt Home" with its impressive 10 Gbt/s Internet technology in the city and region of Berne. Our message moves on rails and encounters people both in their everyday working lives and in their leisure time. The streetcar not only offers high visibility, but also mobilizes people's interest in an effective and eye-catching way that will be remembered."
Christoph Schwarz, Head of Brand Management & Marketing Communication
Out of Home can also be out of the box: Ex Libris and the brinkertlück agency transform various APG|SGA billboards into bookshelves. The bookseller enticed people to read on more than 60 posters with integrated bookshelves, which were specially produced and installed. They contained a total of around 12,000 books, which passers-by could choose to browse through and take home.
"It was a Herculean task to transform 61 poster sites into real bookshelves with 12,000 free books. But we managed it thanks to our partners - publishers, metalworkers, APG|SGA and the agency," says Ex Libris boss Daniel Röthlin.
To bring reading enthusiasts together, Ex Libris also created a reading paradise at Zurich's main railway station. For three days, books could be read, discovered and taken away in the middle of the large station concourse. Visitors also had the opportunity to have their picture taken in a giant book cover and immortalize their love of reading.
Film «Lesefreude für die Schweiz»
Successful 3D implementation on digital APG|SGA screens
It is more important than ever for companies to engage audiences using captivating stories and visual experiences in order to attract people’s attention. 3D Out of Home Media implementations are perfect for this, transforming spots into spectacular experiences that are guaranteed to attract attention. APG|SGA has teamed up with AXA Versicherungen AG to successfully execute the first 3D implementation on digital screens in Zurich main station.
Campaign and aim
To coincide with the start of the 2023 school year, AXA launched its new prevention campaign: “Grösser als gedacht – den Schulweg wie ein Kind erleben” (Engl. “Bigger than expected − Experience the way to school from a child’s perspective”). The aim of this campaign was to allow adult road users to put themselves in children’s shoes and make them aware of the traffic dangers to which children are exposed.
Implementation
Over a period of three days, an elaborately designed, oversized replica of a traffic scenario featuring a giant car as the focal point was constructed on the concourse of Zurich main station. This installation allowed adults to view the world through a child’s eyes and gain a first-hand understanding of their perspective.
To draw commuters’ attention to this special campaign, a 3D “Max der Dachs” waved down at them cheerfully from the large Rail eBoard on the concourse.
Enthusiastic visitors could have their photo taken alongside the giant car, thereby becoming part of the campaign, with these photos being simultaneously broadcast on digital screens in Zurich main station.
It wasn’t just these 3D spots that attracted a great deal of attention. APG|SGA posters and digital screens in Enge, Hardbrücke, Stadelhofen and Oerlikon railway stations and Zurich main station also successfully drew attention to the campaign.
Manuela Kohler, Advertising Manager at AXA Versicherungen AG, says:
“The campaign embodies the essential role of Out of Home Media as a dynamic medium in mass communication. We were able to reach a broad target group and raise awareness of our message. The integration of innovations on APG|SGA's digital screens not only underlines the creative evolution of the advertising industry, but also the lasting impact of such approaches on a broad audience with whom interaction could be intensified.”
The BMW Group reached and inspired culturally aware and affluent individuals thanks to a programmatic out-of-home campaign. The BMW Group relied on the digital screens of APG|SGA and used the advertising media in the vicinity of cultural institutions such as the KKL Lucerne or the Museo d'arte della Svizzera italiana. The broadcast took into account the playing and opening times so that the target audience could be reached in the best possible way.
Campaign details:
16 762 broadcasts
1 869 364 impressions
659 000 net person contacts
Coop's programmatic DOOH campaign in the fall was particularly interesting due to special weather targeting. The advertising material was only played out when it was raining or overcast and the temperature was below 12 degrees. In order to reach commuters in pedestrian zones, train stations and other locations, the period between 4 and 8 p.m. during the week was defined as a further attribute. On Saturday afternoons, weekend shoppers were targeted. Splicky by Jaduda GmbH and the media agency TWmedia supported Coop in the implementation of this campaign.
Coop was very satisfied with the campaign, which took place at 130 locations over a period of two months. Over 15 million gross contacts were achieved.
9 719 199 impressions
> 15 million gross contacts
Hier geht's zu weiteren Programmatic Cases.
Iced coffee, a Starbucks Refresha® drink, a Frappuccino® blended beverage or would you prefer hot coffee? Starbucks has taken advantage of the benefits of programmatic DOOH. In German-speaking and French-speaking Switzerland, a digital outdoor advertising campaign within a 500-metre radius of Starbucks Coffee Houses encouraged passers-by to buy a refreshing drink or a hot coffee - depending on the weather. While the cold drinks were advertised in weather conditions of 13°C and above, there was also increased advertising in sunshine and temperatures of 25°C and above. The hot coffee was used below 12°C. Starbucks used different time slots for the different types of drink to achieve even more targeted advertising.
"Thanks to the programmatic approach, we reach our target group at the right time in the right place with the relevant product. This increases the effectiveness and efficiency of the campaign."
Kerstin Goutier-Sauer, Marketing Manager, Starbucks Coffee Switzerland GmbH
RailPoster campaigns are successful: New study confirms impressive advertising impact in public transport.
APG|SGA commissioned a comprehensive study from intervista to analyse the effectiveness of indoor train advertising in greater detail.
The results of this extensive market research impressively confirm the success of the Swisscom campaign on RailPosters. The data clearly shows that RailPosters generate high reach and have a strong advertising impact among passengers.
«Thirst for more» − Out of Home vitaminises Vitamin Well sales
Strong brand uplift thanks to outdoor advertising
Thanks to a multi-part advertising campaign, always with a focus on Out of Home, awareness, brand sympathy and brand recognition of Vitamin Well increased. The brand and advertising impact increased not least thanks to the popular figure and Swiss brand ambassador Belinda Bencic.
posters work
The ticket sales of the Art on Ice shows in Zurich's Hallenstadion profit best of strong impulses during a relatively short period after the stars have been announced. Studies show that on first contact - compared with all other advertising media - the poster achieves above-average awareness levels.
With the question “Easter and no more Aromat?”, the posters not only outline an absolute horror scenario for every lover of the yellow national spice, they also provide a remedy: The special posters were equipped with an Aromat tin in an emergency box and the note “Break the window”.
By combining Programmatic Digital Out of Home and DCO (Dynamic Creative Optimization) technology, this campaign features dynamic content every minute, depending on how the match results and betting odds develop throughout the day. The spots with real-time data allow for more flexibility, personalization and better advertising impact. They are broadcast over a longer period in French-speaking Switzerland during various matches (e.g. football, tennis, ice hockey).
Campaign details:
16 294 broadcasts
532 807 impressions
237 000 net person contacts
"People who come into contact with these touchpoints receive information about the match of the day and the corresponding odds in real time. This allows us to publish branding campaigns with an updated message and a call-to-action for bettors."
Caroline Thevenin, Marketing Group Product Manager, Loterie Romande
Swisslos
Posters increase sales by 29.8%
The Win for Life instant ticket was launched on the market in 2001. Thanks to advertising, the instant ticket has developed into a successful long seller. After three years without advertising support, sales began to decline. Thanks to several high-impact outdoor advertising campaigns with posters as the basic medium in the largest cities in German-speaking Switzerland and Ticino, the negative trend was halted and sales increased significantly.
The idea: to increase awareness and sales through a high-reach media strategy with posters along pedestrian routes where Swisslos sales outlets are located.
The result: a sustainable increase in sales of Win for Life instant tickets of 29.8%.
Life at home has never been so important. On Thursday, September 16, 2021, IKEA hosted the first global 24 hour festival. Renowned artists, designers, DJs and chefs transformed their homes into virtual stages and opened their doors to new experiences. At Zürich main station, the two Swiss artists @yaelanders and @tami_chopf transformed two white IKEA rooms into walk-in works of art within 12 hours with their colors and shapes.
5 years of IP Suisse and Denner as a cooperation that stands for high-quality and sustainably produced Swiss food. What is special here is that a complete design was made in which the interior was branded for IP Suisse and the exterior for Denner. Such an implementation with 2 customers as a cooperation has never been seen in the public transport sector before.
During the 2018 World Cup, the advertiser Coca-Cola took advantage of the football fever and allowed passers-by in Zurich’s main station to play against a virtual version of Swiss footballer Xherdan Shaqiri via virtual reality.
The campaign advertised the 2018 FIFA World Cup and the Coca-Cola brand for soft drinks. It thus became a kind of virtual extension of the World Cup games in Russia.
Galaxus, Switzerland’s largest online retailer, has based its winter campaign on the slogan ‘Anticipation is the greatest happiness’. Seventeen innovative images invite viewers to guess the gifts. While they initially see a wrapped gift, a second glance reveals what’s inside.
Once night falls, the light goes on and the present is revealed on the backlit posters – all thanks to an additional transparency print on the back. The analogue posters show a wrapped gift. By scanning a QR code on their phones, viewers can use augmented reality to see what’s inside. HangingDisplays with lenticular images show viewers on public transport the packaging or the contents of the gifts depending on the angle.
Homegate drew innovative attention to the moving period by means of advertising on 2 special space implementations and the promotion space at Zürich main station.
IKEA developed the limited-edition furniture collection MARKERAD together with the world-famous creator Virgil Abloh. “I want to give anonymous objects their own artful sophistication with this collection” Virgil Abloh said. To advertise it, among other things the Swedish furniture store used a MegaPoster in Gerbergasse in Zurich, cleverly combined with a social media competition. The winners received the bag which was pictured on the MegaPoster.
In accordance with IKEA and APG|SGA’s sustainability strategy the MegaPoster tarpaulin was reprocessed and made into bags by "HandsOn (an employment integration project of the salvation army)", which were sent as consolation prizes to the numerous participants.
Hero responded to an SP election poster and raised a few smiles. The food company placed its advertisement – specially designed to match the SP theme – alongside the election poster, thus ensuring that not only Hero but also the Social Democratic Party enjoyed a high level of attention.
This was a very special kind of school excursion: On June 23, the students of a class at the Rüti elementary school in Ostermundigen were allowed to design two APG|SGA poster panels according to the motto of the EGK message "Nature - My Medicine". With dried leaves and blossoms, paint made from earth, pens, and spray adhesive, two billboards were created as Switzerland has probably never seen them before.
Seven months ago, Digitec launched the digitec GIFs as a supporting measure for its Community campaign. It drew inspiration from user comments and product ratings. This resulted in over 250 GIFs of phrases such as “hot stuff” or “crap”. Users can “stick” them wherever they like on social media.
But now they can parcel out praise and blame in the offline world as well. In Swiss cities, there are various poster sites with stickers waiting to be torn off. These are meant to encourage commuters in Zurich, Lucerne, Basel and Bern to share their opinions offline as well – by sticking their ratings on products. Oh, and stickers on posters have never been done before in Switzerland.
The agency Jung von Matt/Limmat displayed an innovative motif for Ovo Rocks on a special space of 46.84 m2 in a highly visible location in Zurich’s main station. On their way to the platforms, commuters become part of the longest tennis match in the world.
To mark the launch of the new Sony PlayStation, the customer placed an overarching digital and analogue Out of Home advertising campaign on busy streets and squares in an urban setting. At Zurich’s main station in particular, the 360° Spiderman scene made a striking impression.
McDonald's "Grand Big Mac"
Out of Home advertising: right place, right time
Out of Home advertising: right place, right time. McDonald's Schweiz regularly surprises the market with eye-catching poster advertising. The humorous presentation of posters for the classic ''Big Mac'' line was very successful – right place, right time.
In the “Zurich – Black on White” campaign, advertising was recognized as a cultural enrichment of daily life: the series of numbered posters showed scenes of Zurich dating from 1890 to 1920, coming together to form a public exhibition. Historical photographs of the city of Zurich could be found at over 200 locations selected using geographical coordinates. The posters were also plotted in Google Maps so that anyone interested in historical urban photography could create their own personal walking tours and compare the photos directly with the modern-day scenes. Together with the Photobastei and the Archive of Architectural History (as well as sponsors Zurich Tourism, Canon and Ifolor), APGISGA invited more than 50 photography enthusiasts on a guided #Instawalk. The individual and guided walking tours were part of a photo competition on Instagram. Nearly 900 photo entries have been received via the hashtags #photobastei #zürichschwarzaufweiss #wettbewerb.
For the launch of Lattesso Vegan, the Lattesso cup depicted on the F200 poster was cut out and the poster board broken through. The green leaves in the background of the poster site thus became an eye-catching and tangible symbol of “vegan”.
Weather in November often differs at high altitudes from that in the rest of Switzerland. The Arosa Tourism commercial “Fed up of fog?” spotlights this via eBoards and ePanels: There’s a way to escape the endless murk. Here, the current weather dictates the choice of digital themes communicated When there is fog in the lowlands, the special “November sun” theme highlights the varied range of leisure activities offered by Arosa Tourism and inspires people to visit this destination.