Milestone in digital outdoor advertising in Winterthur

In a move that highlights its innovative approach, Stadtbus Winterthur is installing APG|SGA digital City ePanels in eight newly-built, modern concourses. The new advertising media will also be an important additional source of revenue for the transport company. The high-quality 72-inch full-HD screens, dotted around the city in prime locations, will form a new and attractive network for advertising customers and liven up the bus stops. As well as individual and flexible booking options, including one-day displays, the ePanels can accommodate simple animations and moving images. The 60-second loop allows four customers or institutions to convey their communication content and advertising messages in a persuasive way for 15 seconds each.

Modern, urban city furniture of the highest quality
As part of a comprehensive project involving experts at Stadtbus Winterthur and the municipal authorities, the digital advertising media have been carefully and inventively incorporated in the urban space, in harmony with the modern cityscape. The digital advertising spaces provide the ideal communication platform, in the heart of the city of Winterthur, for regional trade, the municipal authorities and cultural institutions as well as national advertising clients. As an added bonus, Stadtbus Winterthur's passengers benefit from new, ultra-modern concourses.
As the trial run on Bellevue in the city of Zurich in the summer and autumn of 2013 demonstrated, City ePanels enjoy high rates of acceptance and approval among the public. APG|SGA is therefore confident that the superb quality digital advertising space will be implemented in other municipal and transport company projects. APG|SGA is Switzerland's leading out-of-home media company in the digital sphere too and a reliable, innovative partner to the public sector and to private sector companies. Boasting the world's best advertising media coupled with technological expertise and a unique regional and national sales organization, APG|SGA can guarantee its partners attractive added value.

Daniel Hofer, CEO of APG|SGA: «We are delighted to be working more closely with Stadtbus Winterthur and are confident that the new digital information and advertising media will prove very popular among the general public and advertising clients alike. Moreover, this project is likely to set a trend for other cities to develop digital forms of outdoor advertising.» Thomas Nideröst, Managing Director of Stadtbus Winterthur, is also keen to emphasize the company's good working relationship with APG|SGA and adds: «The new concourses with integrated City ePanels will genuinely enrich our customers' experience, especially as we can also use the screens to display our own content.»
City Councillor Dr. Matthias Gfeller, who is Head of the Technical Operations Department, is delighted about the additional revenue that will be generated by the new advertising media. The income will ease the strain on the municipal budget by helping to cover cleaning and maintenance costs at the concourses and bus stops belonging to the network. «This means we will definitely be able to maintain the current high standards in regard to cleanliness and maintenance, despite the pressure to make savings.»

Contact
Beat Holenstein, Head of Partner & Product Management
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 70 51, beat.holenstein@apgsga.ch

Reto Abderhalden, Head of Communication & Marketing Stadtbus Winterthur, T +41 52 235 35 34